Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback. 

New product development is a core part of product design. The process doesn’t end until the product life cycle is over. You can continue to collect user feedback and iterate on new versions by enhancing or adding new features. 

There is no one role responsible for product development, it is a collaborative effort. In any company, whether a private inventor, an early-stage business or an established corporation, product development unites every department; design, engineering, manufacturing, product marketing, testing and more. Each group plays an essential part in the process to define, design, build, test, and deliver the product. 

RapidPro helps our customers through product development by assisting at any or every stage along the way, including idea generation, research and development, planning, design for manufacturability, prototyping, sourcing, cost calculation, and bringing products to market.